Demystifying ESG –
Separating narrative from data

ESG market study United Kingdom 2026

What investors need to know when investing using ESG criteria

Environmental, Social and Governance (ESG) investments have gained significant popularity in recent years. But hype and misleading marketing means every claim demands careful scrutiny. Our latest study by Lumin Wealth unpacks seven commonly cited claims about ESG investing, by assessing the ESG characteristics of low-cost equity Exchange Traded Funds (ETFs).

Why this study matters

ESG investing is at an all-time high, with many investors drawn in by the belief that their investments will deliver a positive impact on society. By clarifying the real impact and performance of ESG ETFs, this study helps investors make more informed, evidence-based investment decisions rather than relying on misconceptions.

What's inside the study?

Seven common cited claims were put to the test:

Claim 1: ESG ratings primarily focus on environmental factors
Claim 2: Different ESG rating agencies generally arrive at the same conclusions through their ESG assessments
Claim 3: A wide range of ESG ETFs are now available
Claim 4: Traditional equity ETFs always have significantly weaker ESG characteristics than products marketed as ESG
Claim 5: ESG equity ETFs are significantly more expensive than traditional products
Claim 6: ESG equity ETFs enable investors to achieve higher returns compared with traditional investments
Claim 7: By investing in ESG equity ETFs, investors are making a positive contribution to the climate

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This study is brought to you by Lumin Wealth, a leading independent wealth manager dedicated to helping investors navigate complexity and invest with confidence.

This study is for general information purposes only and does not constitute financial advice or a personal recommendation. Past performance is not a reliable indicator of future results. Investments can rise or fall in value, and you may receive less than you originally invested. Tax treatment depends on individual circumstances and may change in the future.

Demystifying ESG – Separating narrative from data